Like Cam4, More Companies Are Supporting The LGBTQ Community
Hello world the cosmetics industry is breaking new ground in 2017 by welcoming a male brand ambassador. That cosmetics company is Maybelline, you know their tag line, “Maybe she’s born with it. Maybe it’s Maybelline”. I was born with it if you must know.
That Boss Life campaign by Maybellibe stars 25 year old Manny Gutierrez who started posting make up tutorials on YouTube in 2014.
Manny announced the news on Instagram saying he was “honored” and “thrilled”. He added “Thank you to Maybelline for taking a chance on me!”
Manny is part of a new wave of so-called social media ‘beauty boys’ – male makeup artists whose dramatic makeover videos and cosmetic tips are gaining large social media followings as traditional stereotypes surrounding gender image continue to be challenged.
Last summer in Marie Claire Manny said his passion for cosmetics started when he was young. “I wanted to play with eyeliner and makeup while other boys were playing with G.I. Joes,” he said. “So it was kind of tough for me because I didn’t really understand why I wanted to play with the ‘girl’ things rather than the ‘boy’ things.”